Sarimi Karaoke Karo Kowe

A collaboration between Sarimi, Didi Kempot, and Joox to appreciate the Javanese culture, especially its language, among Millenials.

Client : PT. Indofood Sukses Makmur

Brand : Sarimi

Media Channel: Social Media Activity - Joox, Facebook, Instagram, Youtube

Creative Director : Rino Rinanditio

Sr. Creative Group Head: Riva Julianto, Richard Atmadja

Copywriter: Riva Julianto, Richard, Atmadja

Sr. Art Director: Rio Feroli, Bobby Hendrayanto

Production House: Playlabs